Online Advertising industry tends to grow year by year. The number for 2010 is estimated to reach $29 billion in the U.S. only. In consequence of it’s tremendous growth Direct Navigation business model is becoming a multimillion dollar business in online advertising industry. Online advertisers and other entrepreneurs tend to invest more into creative domain names. In Texas, for example, Bice’s Florist was able to acquire a few really good domains for the business, such are “FortWorthFlowers.com” and “NationalFloralDelivery.com”. Simply redirected the traffic of the earlier mentioned domains to its main website. This new approach helped the florist increase its website traffic by 47 percent and sales by $1.5 million, which is about 38 percent of total revenue.